What We Do

A successful fundraising, public relations or branding program hinges on contacting the right person at the right time with the right message — no small task. Our services are designed to help you foster long-term relationships that will strengthen your public message, your brand and your fundraising efforts. And, we are there to help you every step of the way.

Crisis Public Relations:

Strategic Marketing Group has teamed up to build one of the most comprehensive and effective crisis public relations team in the industry. We will be with you throughout your high-profile, crisis event.

Brand Strategy:

Company and organization recognition and perception is one of the most important components of success. Whether you are a new company or organization, changing your name or revitalizing your brand, SMG can help you create, build and maximize your identity.

Fundraising:

SMG specializes in writing customized fundraising plans for nonprofits, schools and trade associations. SMG uses an innovative approach by building strategic and performance models around your financial goals.

Public Relations:

SMG works with you to build and implement a public relations plan that will effectively communicate your message to a targeted market. We use innovative tools that have a proven track record of success.

Social Media

Social Media has become the fastest way by which people receive their news. Average citizens bypass traditional forms of media and drive opinion through multiple social media platforms. The traditional media cycle no longer exists – making it important that your organization continue to embrace and maximize the use of social media. Information is instantaneous to the point we are living in a 24/7 media cycle. As a result, control of your message can be quickly lost or mishandled.

Advertising:

SMG will guide you through this very important tool to drive customers to your company. We offer production of television, radio, print, outdoor and online ads. In addition, SMG coordinates direct mail campaigns

Graphic Design:

SMG’s award-winning graphic artist will design materials that will provide your company with an identity that is unmatched. We offer logo and corporate identity, brochures, packaging and signage.

Media:

In today’s complex media world targeting your audience is crucial and SMG has the tools to do it for you. SMG has an innovative model to purchase advertising through state-of-the-art software that focuses on your target audience, which may save you thousands of dollars.

Interactive:

This is one of the most exciting areas of our practice where technology changes the tools on the regular basis. The SMG team knows the latest and greatest; and what works and doesn’t. We offer website design, Flash animation, DVD production, and interactive presentations.

Heath’s professional experience and accomplishments in the field of communications, marketing and business is second to none. He is genuinely committed to his clients’ needs and goals and is resourceful in the benefits and connections he brings to the table. His guidance and advice are sound, solid and smart, and he has a distinct talent for creating a scalable plan that will result in a positive outcome for each of his clients.

Sandra M. Buckley
President
SMB Solutions, LLC
Madison, Mississippi
I have known and worked with Strategic Marketing Group and Heath Hall for almost a decade. His work is superior, on time and has always reflected well on my office. He truly takes a personal interest in his clients which shows. Whether it is a high profile trial or just daily tasks, Heath is always available. His character is solid and he is one of the most loyal people I have had the pleasure of working with.

Michael Guest
District Attorney
Madison and Rankin Counties, Mississippi
Member of the United States Congress (R-MS-03)
SMG provides its clients with world-class brand development and strategic communications. When our college foundation needed to refresh its brand, Heath went the extra mile to capture its vision and mission in a new branding plan, while developing our college for an innovative fundraising roadmap. The new brand was so well received we have now adopted it campus-wide and for the college as a whole.

Dr. Angeline Godwin
President
Patrick Henry Community College
Martinsville, Virginia
Heath is an intensely creative person with a finely-honed work ethic. I have seen him at work across a wide spectrum of projects, and always found him to be a professional whose commitment to a project reflects a personal investment well beyond what he might have been hired to do.

Andy Taggart
Taggart, Rimes and Graham, PLLC
Ridgeland, Mississippi
Heath Hall did a very effective and efficient job while working with the Mississippi Technology Alliance. His leadership in publishing Pointe Innovation Magazine, organizing the yearly conference and business competitions was invaluable. He helped these programs develop, grow and succeed.

Jan Farrington
Investor
Ridgeland, Mississippi
Strategic Marketing Group is a top flight public relations firm that I have counted on for almost a decade. They assist us in times of tense emergencies and daily media inquiries. They are loyal-to-the-end and get the job done no matter what it takes. I am proud to have Heath and SMG working with me on the regular basis.

Sheriff Randy Tucker
Madison County, Mississippi
I began working with Heath in 2012 at the Mississippi Technology Alliance and have continually relied on him as an advisor throughout my career in both the public and private sector. His level headed guidance and genuine thoughts to navigate the public sector always seem to be spot on. However, it is his piercing knowledge of strategy and communication with unwavering integrity that have always impressed me the most.

Ben Teague
Vice President of Strategic Development
Biltmore Farms, LLC
Asheville, North Carolina