Crisis Public Relations
Crisis Public Relations demands quick action.
We can help you be prepared for every situation.
It seems like every day we experience the sights and sounds of another tragedy.
An active shooter in one of our schools. Cities and towns devastated by weather. High profile court battles. A missing child. And even more situations that merit a professional public relations team.
As a society, we expect answers and expect them quickly.
The media moves so quickly there is no cycle which used to provide public relations professionals time to prepare for media requests. It is immediate. 3. 2. 1. You are live, perhaps in front of hundreds of thousands of people.
Your training is specific and your attention is needed elsewhere. However, the media cannot wait nor can the public.
Strategic Marketing Group has teamed up to build one of the most comprehensive and effective crisis public relations team in the industry. We will be with you throughout your high-profile, crisis event.
The Crisis & the Media
Public relations has changed and we all have to change with it. Talent is talent, but only when it is coupled with training. Due to the power of social media, news outlets will sometimes know about a crisis before trained law enforcement. The media is now under much more pressure to “get the story first”.
80 percent of the details of the crisis are incorrect during the first hour following the crisis. If a crisis public relations plan is not in place, the entity overseeing the crisis/high profile event is in danger of not being trusted and ruining their credibility and reputation.
Planning and Training are the keys to making sure the correct story is being articulated. Fake facts kill. One has to know the platforms by which your entity will respond to questions from the media during a crisis or high profile event.
How We can Help
- Provide on-site crisis public relations/high-profile event assistance
- Provide on-site public relations risk assessment
- Create and manage your message
- Provide on-site management of press conferences and other media-related needs.
- Build high-profile/crisis social media platforms to deliver your message
- Provide on-going media training
How it Works
- When a crisis occurs, we provide immediate public relations assistance.
- We stay onsite until the crisis or high profile incident is over.
- We customize media training modules on the regular basis to maximize your comfort level in working with the media.
- We are available 24/7.
